Last updated:

Last updated:

Privacy Policy

Welcome to Gustaaf ("we," "our," "us"). We are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA), and other relevant international privacy laws.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website ("Website") or interact with our services.

Data Controller

Gustaaf is the data controller responsible for the processing of your personal data under the GDPR. If you have any questions regarding this Privacy Policy or your personal data, please contact us at:

Gustaaf
Am Sandhügel 9
63150 Heusenstamm
olaf@gustaaf.de


Personal Data We Collect

We collect the following types of personal data:

  • Information You Provide: When you contact us via our Website or email, we may collect your name, email address, and any other information you provide voluntarily.

  • Automatic Data Collection: When you visit our Website, we may collect technical data such as your IP address, browser type, device information, and usage patterns through cookies and similar tracking technologies.

We do not collect phone numbers or sensitive personal data (e.g., health information, financial details).


Legal Basis for Processing

We process personal data based on the following legal grounds:

  • Consent (Art. 6(1)(a) GDPR) – When you provide explicit consent for specific data processing activities.

  • Contractual Obligation (Art. 6(1)(b) GDPR) – When processing is necessary to fulfill a contract with you.

  • Legal Obligations (Art. 6(1)(c) GDPR) – When we must comply with legal requirements.

  • Legitimate Interests (Art. 6(1)(f) GDPR) – When processing is necessary for our legitimate business interests, provided they do not override your rights.


How We Use Your Data

We use the collected data for the following purposes:

  • To provide and improve our services.

  • To communicate with you in response to inquiries.

  • To analyze Website usage and enhance user experience.

  • To comply with legal obligations.

  • We do not sell, rent, or trade your personal data to third parties.


Data Sharing and Transfers

We may share your personal data:

  • With service providers who assist us in running our business (e.g., hosting, analytics).

  • When required by law, regulatory authorities, or to protect our legal rights.

  • In the case of business transfers (e.g., merger, acquisition).

If data is transferred outside the European Economic Area (EEA), we ensure adequate protection through EU-approved standard contractual clauses or other legal mechanisms.


Your Rights Under GDPR and CCPA

Under the GDPR (for EU users) and CCPA (for California residents), you have the following rights:

  • Access: You may request access to the personal data we hold about you.

  • Correction: You can request corrections to inaccurate data.

  • Deletion: You may request the deletion of your personal data.

  • Objection and Restriction: You can object to or request the restriction of certain data processing activities.

  • Data Portability: You may request a copy of your data in a structured format.

  • Opt-Out of Data Sale (CCPA): We do not sell personal data, but California residents may still opt out of certain data-sharing practices.

To exercise your rights, please contact us at olaf@gustaaf.de.


Data Retention

We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. Once data is no longer needed, it will be securely deleted or anonymized.


Security Measures

We implement technical and organizational measures to protect your data from unauthorized access, loss, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.


Cookies and Tracking Technologies

Our Website may use cookies and similar tracking technologies to improve user experience. You can manage your cookie preferences through your browser settings.


Third-Party Links

Our Website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing personal data.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated revision date. Please review this policy periodically.


Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Gustaaf
Am Sandhügel 9
63150 Heusenstamm
olaf@gustaaf.de

Questions, answered.

Learn more about the people and principles behind Learn more about the people and principles behind Gustaaf.

A

What is Gustaaf?

Gustaaf is a creative and technology agency based near Frankfurt. We solve business challenges with creativity and technology — because for most of our clients, the two can no longer be separated.

What is Gustaaf?

Gustaaf is a creative and technology agency based near Frankfurt. We solve business challenges with creativity and technology — because for most of our clients, the two can no longer be separated.

A

What does Gustaaf actually do?

What does Gustaaf actually do?

We work across the full range, from the first idea to the thing that goes live. That means brand strategy and global brand and design, campaign concepts and the creative ideas behind them, the production of the actual assets — photography, videography, film — and the building of websites and digital platforms. And when a client’s challenge turns out to be less about a campaign and more about how their business runs, we design and help build the technology to fix it. One studio, from the napkin sketch to the working system.

A

What do you mean by “creativity and technology”?

What do you mean by “creativity and technology”?

It’s the heart of who we are, so it’s worth being precise. A lot of agencies stop at the idea and hand you a deck. A lot of technology firms build the system but have no feel for brand, story, or the people who’ll actually use it. We sit in the middle. We come up with the creative idea, we design it, we produce it — and when it needs to run inside a real, live technology environment, we can take it all the way there. Creativity gives the work its meaning. Technology gives it reach and makes it real.

A

Are you a creative agency or a technology company?

Are you a creative agency or a technology company?

Both, honestly, and that’s the point. We’re a modern agency built for a moment where a brand problem is often also a systems problem, and a systems problem is often a brand problem in disguise. Some clients come to us purely for design or a campaign. Others come with a broader business challenge and leave with a new way of working that runs on technology. We’re comfortable at either end and everywhere in between.

A

Can you deliver enterprise-level technology solutions?

Can you deliver enterprise-level technology solutions?

Yes. It’s something we say with care, because we can back it up. Through our partner network we deliver technology solutions at enterprise level — the kind that plug into your existing, running systems rather than sitting awkwardly next to them. We don’t just think up the solution; we implement it properly, at the standard a serious organization expects. So when a client tells us they have a business problem, we look at it from a creative angle and a solution angle at the same time. Sometimes the answer is a campaign. Sometimes it’s a whole new environment where the problem simply gets solved in a different way.

A

How do you use AI?

How do you use AI?

AI isn’t a buzzword for us and it isn’t a separate service either. It’s part of how we think, how we build, and what our solutions end up being. It helps us work faster and smarter, and it lets us automate the things that should be automated — so the result runs smoother for you. We don’t overdo it or bolt “AI“ onto a pitch. But it’s genuinely part of the way modern work gets done, and it’s woven into ours.

A

What kinds of services can I hire Gustaaf for?

What kinds of services can I hire Gustaaf for?

The short list: brand and identity design, global branding, campaign strategy and creative concepts, website design and development, content and asset production, photography, videography and film, and — at the larger end — technology and AI-driven solutions built and implemented with our partners. If your need touches more than one of these, that’s usually where we’re at our best, because you’re dealing with one team instead of stitching several together.

A

Who do you work with?

Who do you work with?

We work with companies that take their brand and their operations seriously — often B2B, technical industries, engineering, manufacturing, and Mittelstand businesses, though not only those. Some clients are established names refreshing how they show up in the world. Others are trying to solve a specific business problem. What they share is that they want thinking and execution from the same place.

A

Do you only design things, or do you build and run them too?

Do you only design things, or do you build and run them too?

We build and run them too. Designing something beautiful and then leaving you to figure out how to make it work has never appealed to us. We handle the production — the actual photography, the actual film, the actual website — and, where it involves technology, the implementation into your live environment. That last part is where a lot of good ideas normally fall apart, so it’s exactly the part we’ve made sure we can deliver.

A

Where are you based, and who do you work for?

Where are you based, and who do you work for?

We’re based near Frankfurt in Germany and we work internationally. Our team carries decades of experience from large international network agencies, which is why we can operate at a serious scale while staying small enough to actually care about your project. Big-agency thinking, small-agency attitude.

A

How does a project usually start?

How does a project usually start?

It starts with a conversation, not a template. Tell us the problem — a brand that’s lost its edge, a campaign you need, a website that needs building, or a business challenge you can’t quite name yet. We’ll look at it from both sides, the creative and the technical, and come back with a way forward that fits. Sometimes that’s a single deliverable. Sometimes it’s a bigger rethink. Either way, you’ll be talking to the people who’ll actually do the work.

Still have questions? Let’s talk about your project and how we can help.

Questions, answered.

Learn more about the people and principles behind Learn more about the people and principles behind Gustaaf.

A

What is Gustaaf?

What is Gustaaf?

Gustaaf is a creative and technology agency based near Frankfurt. We solve business challenges with creativity and technology — because for most of our clients, the two can no longer be separated.

A

What does Gustaaf actually do?

What does Gustaaf actually do?

We work across the full range, from the first idea to the thing that goes live. That means brand strategy and global brand and design, campaign concepts and the creative ideas behind them, the production of the actual assets — photography, videography, film — and the building of websites and digital platforms. And when a client’s challenge turns out to be less about a campaign and more about how their business runs, we design and help build the technology to fix it. One studio, from the napkin sketch to the working system.

A

What do you mean by “creativity and technology”?

What do you mean by “creativity and technology”?

It’s the heart of who we are, so it’s worth being precise. A lot of agencies stop at the idea and hand you a deck. A lot of technology firms build the system but have no feel for brand, story, or the people who’ll actually use it. We sit in the middle. We come up with the creative idea, we design it, we produce it — and when it needs to run inside a real, live technology environment, we can take it all the way there. Creativity gives the work its meaning. Technology gives it reach and makes it real.

A

Are you a creative agency or a technology company?

Are you a creative agency or a technology company?

Both, honestly, and that’s the point. We’re a modern agency built for a moment where a brand problem is often also a systems problem, and a systems problem is often a brand problem in disguise. Some clients come to us purely for design or a campaign. Others come with a broader business challenge and leave with a new way of working that runs on technology. We’re comfortable at either end and everywhere in between.

A

Can you deliver enterprise-level technology solutions?

Can you deliver enterprise-level technology solutions?

Yes. It’s something we say with care, because we can back it up. Through our partner network we deliver technology solutions at enterprise level — the kind that plug into your existing, running systems rather than sitting awkwardly next to them. We don’t just think up the solution; we implement it properly, at the standard a serious organization expects. So when a client tells us they have a business problem, we look at it from a creative angle and a solution angle at the same time. Sometimes the answer is a campaign. Sometimes it’s a whole new environment where the problem simply gets solved in a different way.

A

How do you use AI?

How do you use AI?

AI isn’t a buzzword for us and it isn’t a separate service either. It’s part of how we think, how we build, and what our solutions end up being. It helps us work faster and smarter, and it lets us automate the things that should be automated — so the result runs smoother for you. We don’t overdo it or bolt “AI“ onto a pitch. But it’s genuinely part of the way modern work gets done, and it’s woven into ours.

A

What kinds of services can I hire Gustaaf for?

What kinds of services can I hire Gustaaf for?

The short list: brand and identity design, global branding, campaign strategy and creative concepts, website design and development, content and asset production, photography, videography and film, and — at the larger end — technology and AI-driven solutions built and implemented with our partners. If your need touches more than one of these, that’s usually where we’re at our best, because you’re dealing with one team instead of stitching several together.

A

Who do you work with?

Who do you work with?

We work with companies that take their brand and their operations seriously — often B2B, technical industries, engineering, manufacturing, and Mittelstand businesses, though not only those. Some clients are established names refreshing how they show up in the world. Others are trying to solve a specific business problem. What they share is that they want thinking and execution from the same place.

A

Do you only design things, or do you build and run them too?

Do you only design things, or do you build and run them too?

We build and run them too. Designing something beautiful and then leaving you to figure out how to make it work has never appealed to us. We handle the production — the actual photography, the actual film, the actual website — and, where it involves technology, the implementation into your live environment. That last part is where a lot of good ideas normally fall apart, so it’s exactly the part we’ve made sure we can deliver.

A

Where are you based, and who do you work for?

Where are you based, and who do you work for?

We’re based near Frankfurt in Germany and we work internationally. Our team carries decades of experience from large international network agencies, which is why we can operate at a serious scale while staying small enough to actually care about your project. Big-agency thinking, small-agency attitude.

A

How does a project usually start?

How does a project usually start?

It starts with a conversation, not a template. Tell us the problem — a brand that’s lost its edge, a campaign you need, a website that needs building, or a business challenge you can’t quite name yet. We’ll look at it from both sides, the creative and the technical, and come back with a way forward that fits. Sometimes that’s a single deliverable. Sometimes it’s a bigger rethink. Either way, you’ll be talking to the people who’ll actually do the work.

Still have questions? Let’s talk about your project and how we can help.

Questions, answered.

Learn more about the people and principles behind Learn more about the people and principles behind Gustaaf.

A

What is Gustaaf?

What is Gustaaf?

Gustaaf is a creative and technology agency based near Frankfurt. We solve business challenges with creativity and technology — because for most of our clients, the two can no longer be separated.

A

What does Gustaaf actually do?

What does Gustaaf actually do?

We work across the full range, from the first idea to the thing that goes live. That means brand strategy and global brand and design, campaign concepts and the creative ideas behind them, the production of the actual assets — photography, videography, film — and the building of websites and digital platforms. And when a client’s challenge turns out to be less about a campaign and more about how their business runs, we design and help build the technology to fix it. One studio, from the napkin sketch to the working system.

A

What do you mean by “creativity and technology”?

What do you mean by “creativity and technology”?

It’s the heart of who we are, so it’s worth being precise. A lot of agencies stop at the idea and hand you a deck. A lot of technology firms build the system but have no feel for brand, story, or the people who’ll actually use it. We sit in the middle. We come up with the creative idea, we design it, we produce it — and when it needs to run inside a real, live technology environment, we can take it all the way there. Creativity gives the work its meaning. Technology gives it reach and makes it real.

A

Are you a creative agency or a technology company?

Are you a creative agency or a technology company?

Both, honestly, and that’s the point. We’re a modern agency built for a moment where a brand problem is often also a systems problem, and a systems problem is often a brand problem in disguise. Some clients come to us purely for design or a campaign. Others come with a broader business challenge and leave with a new way of working that runs on technology. We’re comfortable at either end and everywhere in between.

A

Can you deliver enterprise-level technology solutions?

Can you deliver enterprise-level technology solutions?

Yes. It’s something we say with care, because we can back it up. Through our partner network we deliver technology solutions at enterprise level — the kind that plug into your existing, running systems rather than sitting awkwardly next to them. We don’t just think up the solution; we implement it properly, at the standard a serious organization expects. So when a client tells us they have a business problem, we look at it from a creative angle and a solution angle at the same time. Sometimes the answer is a campaign. Sometimes it’s a whole new environment where the problem simply gets solved in a different way.

A

How do you use AI?

How do you use AI?

AI isn’t a buzzword for us and it isn’t a separate service either. It’s part of how we think, how we build, and what our solutions end up being. It helps us work faster and smarter, and it lets us automate the things that should be automated — so the result runs smoother for you. We don’t overdo it or bolt “AI“ onto a pitch. But it’s genuinely part of the way modern work gets done, and it’s woven into ours.

A

What kinds of services can I hire Gustaaf for?

What kinds of services can I hire Gustaaf for?

The short list: brand and identity design, global branding, campaign strategy and creative concepts, website design and development, content and asset production, photography, videography and film, and — at the larger end — technology and AI-driven solutions built and implemented with our partners. If your need touches more than one of these, that’s usually where we’re at our best, because you’re dealing with one team instead of stitching several together.

A

Who do you work with?

Who do you work with?

We work with companies that take their brand and their operations seriously — often B2B, technical industries, engineering, manufacturing, and Mittelstand businesses, though not only those. Some clients are established names refreshing how they show up in the world. Others are trying to solve a specific business problem. What they share is that they want thinking and execution from the same place.

A

Do you only design things, or do you build and run them too?

Do you only design things, or do you build and run them too?

We build and run them too. Designing something beautiful and then leaving you to figure out how to make it work has never appealed to us. We handle the production — the actual photography, the actual film, the actual website — and, where it involves technology, the implementation into your live environment. That last part is where a lot of good ideas normally fall apart, so it’s exactly the part we’ve made sure we can deliver.

A

Where are you based, and who do you work for?

Where are you based, and who do you work for?

We’re based near Frankfurt in Germany and we work internationally. Our team carries decades of experience from large international network agencies, which is why we can operate at a serious scale while staying small enough to actually care about your project. Big-agency thinking, small-agency attitude.

A

How does a project usually start?

How does a project usually start?

It starts with a conversation, not a template. Tell us the problem — a brand that’s lost its edge, a campaign you need, a website that needs building, or a business challenge you can’t quite name yet. We’ll look at it from both sides, the creative and the technical, and come back with a way forward that fits. Sometimes that’s a single deliverable. Sometimes it’s a bigger rethink. Either way, you’ll be talking to the people who’ll actually do the work.

Still have questions? Let’s talk about your project and how we can help.

FRANKFURT, DE
FRANKFURT, DE